Ultimately, that strategy wasn't sustainable, and the company was acquired by DHL.
Peterson's group was in the process of building up to offer cell phone service in parts of New Hampshire and Vermont. Babychakra Case Suite. Introduction Modern society depends on prosperous communities that care for all of their members. Search for:. Find prizewinners. Send a message Linkedin profile.
The case follows a recent MBA graduate who had become the general manager at a subsidiary of a large cellphone company in the late 80s. Peterson's group was in the process of building up to offer cell phone service in parts of New Hampshire and Vermont. The project was behind schedule, and Peterson had offered a plan to meet a revised target, to be reviewed by headquarters.
Though hard working and competent, Peterson had trouble with his immediate superior. He did not know who exactly he had to report to, which created problems on both ends while he was attempting to complete a significant reorganization and had problems with his chief engineer.
Because of the lack of support, Peterson had to go it alone in many ways. Avery had to reevaluate Connelly's long standing strategy, as cost efficiency couldn't work alone. New competitors had emerged, margins were decreasing, a major rival was for sale, and their core metal can business didn't look like it would grow significantly in coming years.
He had to decide whether to attempt to grow through acquisition, which hadn't always worked in the industry, or expand to new and different products like plastics. The company ended up doing both, and manufactures one in five beverage cans used worldwide.
The company provided no benefits and didn't have a union. It also provided guaranteed employment, employee equity, and gave management responsibility to workers. Particularly unique was the way it paid its workers, in a piecework fashion with bonuses based on the company's revenues. Workers generally earned significantly more than those at similar companies, but the company was still productive at low cost.
Lincoln's strategy was unusual, but very clear, very consistent, and very successful in motivating its workers.
In , Nucor's CEO Kenneth Iverson had to make a critical decision on whether or not to adopt a new steel casting technology. The technology would allow the company to gain significant first mover advantage and reduce costs in the long run. The company would have to make a huge investment, however, and technology was unproven and it could be leapfrogged in coming years. Nucor ended up building the first plant with the new technology in , and remains one of the largest steelmakers in the United States. Search icon A magnifying glass.
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Many business schools use the case method to teach MBA students how to analyze business problems and develop solutions from a leadership perspective. The case method involves presenting students with case studies, also known as cases, that document a real-life business situation. ET Cases - initiative of The Times of India, offers to download management case studies & teaching note, free business cases with solution for MBA programs at.
All about Management Case Studies In short, case studies are a miniature version of a business situation used in MBA programs to facilitate learning. Examples of Case Studies A case study on marketing could focus on entering a new market, or tackling the influx of cheaper competing services, or working on the optimal pricing for the existing products of a consumer goods company. Want to check out some real case studies and examples from the best business schools? Over to you now. Hire us to improve your chances of getting into the top international universities.
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